Get New Sales Ideas From Your Competition by Mr. Cold Call
One of the best ways to get new sales ideas is to see what your competition is doing. Even though both you and your competition may sell the exact same product or service there is a unique difference. And what might this difference be? This difference is in both the contents of the message and the mediums used to convey this message. Your competition's message and how it is delivered can be found in some of the following ways:
Your competition’s website
Your competition’s promotional email newsletter
Your competition’s advertisements (i.e. newspaper, radio and online ads)
The on-hold messages of your competitors
The business cards of your competitors
News articles on your competitors (i.e. do a google.com search to find articles on your competition)
When you take the time to research your competition as outlined by the ideas above you will begin think of new ways that you might be able to communicate and deliver your message. In fact, once you start to incorporate these "new ideas" and market them to your prospect you will find that their perceptions of you and your company may begin to change. How will you know if this is happening?
One way to immediately gauge your success is if you are experiencing more returned calls from voicemail messages that you have left for your prospect. Or, you may begin to notice that you are booking more appointments each week. And finally, you will begin to find that your prospects are saying "Yes" to you more often than "No." I would suggest that you review what your competition is doing on an on-going basis. This way you can constantly fine tune your message and seek out the most effective forms of delivering your message.
Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved.
Behind The Scenes With Mr. Cold Call™
Mr. Cold Call™ is a worldwide sensation and
claims to have made over 80,000 cold calls to date. He has been quoted
by numerous national publications such as Selling Power Magazine,
Investor's Business Daily, Successful Fund Raising and Advantage
Magazine. He has written over 65 articles on cold calling, developed a sales ratio calculator that automatically calculates your daily, weekly, monthly and yearly sales ratios, offers a custom sales script service called "The Script Responder" and finally, is the author of four best-selling ebooks with FREE email support and these titles include: