"Nothing great was ever achieved without enthusiasm." - Ralph W. Emerson - More quotes
You think that everyone that you call is just waiting for your call? Of course not! You need to be upbeat and do everything in your power to maintain a positive attitude. To be successful in the art of cold calling you need to become a magnet of enthusiasm. The best way to change someone's state of mind or to capture your prospect's attention is by starting the conversation off with excitement in your voice.
Send articles of interest to your prospect and then follow up a few weeks later - Articles are a FANTASTIC WAY to make your sales calls memorable
Incorporate what you have learned from your prospect's company website into your sales conversation - Show your prospect that you took the time to find out what they really do!
Visit your prospect's website and see if they have a biography on your prospect - Look under "Management Profiles" - Read their biography to see if you have anything in common and use this information on your sales call.
Get to know gatekeepers and use them as referral sources
Offer to bring breakfast or lunch to their office
Use information about their competitor as a "HOOK" to speak with you - Find something interesting that their competition may be doing that they are not - Offer a solution to help them gain additional market share
Cite industry experts on your telephone and in-person sales calls to gain credibility
Offer suggestions to grow their business - Bring new ideas to the table - Show your prospect that you are really trying to help them
When meeting with prospects in-person, always comment on something in their office - Find a mutual interest and speak about it for a few minutes
Find something really interesting about your company - Maybe your company was founded in a garage? Maybe your company was founded by the great grandson of a historical figure? Maybe your company dates back to the 1800's? Choose one really interesting tidbit about your company and somehow bring it into the call - When the opportunity presents itself say, "Did you know that..............."
Keep detailed logs of your calls - Birthdays - Vacations - Hobbies - and incorporate these details into follow-up telephone calls with your prospects - Make them feel important!
Have you read about your prospect in an industry publication? Frame the article, send it to them and follow-up with a friendly telephone call
Copyright 2008 MR. COLD CALL INC. - All rights reserved.
Behind The Scenes With Mr. Cold Call™
Mr. Cold Call™ is a worldwide sensation and
claims to have made over 80,000 cold calls to date. He has been quoted
by numerous national publications such as Selling Power Magazine,
Investor's Business Daily, Successful Fund Raising and Advantage
Magazine. He has written over 65 articles on cold calling, developed a sales ratio calculator that automatically calculates your daily, weekly, monthly and yearly sales ratios, offers a custom sales script service called "The Script Responder" and finally, is the author of four best-selling ebooks with FREE email support and these titles include: