Overcome and Handle Sales Objections with “The Egg Basket Theory” by Mr. Cold Call
There are moments in life that money could never buy. These priceless moments are lasting lessons in life. They bring us back to a time in our youth when our mother, father, uncle, aunt, cousin, teacher or friend gave us a bit of advice that may have meant nothing at the time, but then later in life it was realized how that moment was a life changing event.
For some, that moment in time was empty, a vacuum of just dust and held no meaning. For others, however, that moment in time wasfrozen knowledgethat could be used as a source of guidance later in life. These types of life lessons can also be applied to the conversations that we have with oursales prospects.
One of these life lessons is called “The Egg Basket Theory.” The premise of this theory is theidea of riskingeverything that you have in one investment, one customer or one vendor. And the repercussions of this theory are devastating. Basically, the end result is you could loose it all, everything that you have and in the end, you’re left with nothing!
We’ve all heard about this theory at one time or another. Maybe it was the story about “Aunt Judy losing all her money in one stock” or the story of “Uncle Jim Bob who risked his entire life savings in a bad business investment,” these stories are the same no matter who tells it, but it’s the life lesson that’s important when you’reengaging prospectsduring the sales prospecting process.
This theory is something that you could use toovercome or handle certain sales objections. While your prospects may have heard of this theory in the past it doesn’t necessarily mean that their actively practicing this theory. The mere suggestion of this theory helps to bring the life lesson from their unconscious to the conscious mind.
It creates awareness and helps your prospect to realize that it’s important to protect their interestsso that they don’t get left in the cold. Can you think of a recent sales conversation with a prospect where you could have incorporated this theory? If you can, then maybe you learned another lesson in life!
Copyright 2008 Mr. Cold Call, Inc. - All rights reserved.
Behind The Scenes With Mr. Cold Call™
Mr. Cold Call™ is aworldwide sensationand claims to have made over 80,000 cold calls to date. He has been quoted by numerous national publications such as Selling Power Magazine, Investor's Business Daily, Successful Fund Raising and Advantage Magazine. He has written over 65 articles on cold calling, developed a sales ratio calculator that automatically calculates your daily, weekly, monthly and yearly sales ratios, offers a custom sales script service called "The Script Responder" and finally, is the author of four best-selling ebooks with FREE email support and these titles include: