How To Effectively Cold Call In Office Buildings by Mr. Cold Call
remember how scared I was the first time I entered an office building
to make cold calls. When I walked into the first office I think that
the receptionist had noticed a sign on my forehead that said, “Hi, I’m
here to sell you something.” I felt as if I was interrupting her day
and then I began to have second thoughts about what I was doing here.
Should I just go home? Maybe this is not for me? After my tenth office
visit I became very frustrated and decided that my time was better
spent making cold calls on the telephone.
When I got back to my
desk I began to visualize what had happened to me that day. What could
I have done differently? Maybe I’m not cut out for door to door cold
calling? I don’t mind getting rejected over the phone, but getting
rejected in person was too much for me to handle—it brought me down!
Because it’s difficult for me to give up, I began to do some
brainstorming so that I could determine what I could do differently the
next time around. What did I come up with to improve the effectiveness
of door to door cold calling?
Below is a laundry list of new
ideas that I came up with and what you can easily implement when cold
calling in office buildings.
As soon as you enter an office it’s important that you greet the receptionist with eye contact and a nice big smile.
men and women should be dressed in a suit. And the reason for dressing
this way is because how you dress affects your attitude and how others
may positively or negatively perceive you.
Prepare a flyer that offers a special limited-time promotion and make sure that your flyer is easy on the eyes.
Keep your opening lines (Your introduction, the reason for your visit and how you can help them) short and too the point.
Offer examples of how other customers in their industry have benefited from using your product or service.
you prefer not to visit each office to introduce yourself or hand out
flyers then I would find the main business directory in the building
and write down every tenant in the building (If you are smart you could
bring a camera and take a picture of the business directory).
handing out candy (Be prepared and bring sugar-free candy) along with
your special promotional flyer. Who doesn’t like candy?
Bring a notepad with you to take notes or write notes on the back of the business cards that you collect from each office.
Make sure that you follow up that day or the next day with each prospect that you had visited.
someone tells you to leave immediately always respond with something
positive. Try to avoid any negative energy because it can get you down.
In response to a negative request I would just smile and say, “Please
excuse my persistence.”
to create flyers that are tailored to certain industries, “I am with
(Your company) and we have a customized program for (Name of your
When you get back to your office make sure that you follow up with each prospect and log every single call that you make.
your prospect till they hang up on you; tell you that they are not
interested, tell you to call them back---basically call them till you
get some sort of outcome. Your best outcome will obviously be a sale!
an office door says, “NO SOLICITATION,” do you enter the office? This
is a judgment call on your behalf, but in my experience I can’t even
remember the last time someone told me to leave (Such negative requests
are more often heard over the telephone than cold calling in person).
Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved.
Behind The Scenes With Mr. Cold Call™
Mr. Cold Call™ is a worldwide sensation and
claims to have made over 80,000 cold calls to date. He has been quoted
by numerous national publications such as Selling Power Magazine,
Investor's Business Daily, Successful Fund Raising and Advantage
Magazine. He has written over 65 articles on cold calling, developed a sales ratio calculator that automatically calculates your daily, weekly, monthly and yearly sales ratios, offers a custom sales script service called "The Script Responder" and finally, is the author of four best-selling ebooks with FREE email support and these titles include: