Do any of these responses above sound familiar? I bet they do! In fact, it would not surprise me if you are smiling right now because you also have experienced one, two orall of these responses. If you have then you understand that such mean responses come with the territory. I commend you for this because you are indeed a true cold caller! We can laugh now, but when you are in the moment and on the receiving end of these responses it can be very intense. It's really hard not to take these responses personally. And yes, it's hard to stay positive when you hear so much negativity. And yes, such negativity from your sales prospects can turn a great day into a not so great day.
So how does Mr. Cold Call deal with mean prospects? First of all, there is no single answer. However, there are ways to deal with it or at least reduce cold call frustration on your end and cold call resistanceon their end. Here are four suggestions to keep in mind:
1. PROSPECTS WILL TAKE OUT THEIR PROBLEMS ON YOU!
The workplace along with outside pressures such as family and finances cause us a tremendous amount of stress. The sales prospects that you are contacting are not immune to these pressures and you must keep this in mind when you are making cold calls. When you encounter a prospect that is a bit "out of control" for the most part just back off. I would then try contacting them a few weeks later and make mention to the fact that you may have caught them at a bad time. In my experience, I have found this to be a good strategy since most people do not expect you tocall back and do admire yourpersistence.
2. HUMOR HAS A PERMEATING EFFECT TO CHANGE A PROSPECT’S ATTITUDE FROM NEGATIVE TO POSITIVE.
Humor also has the power to create and build rapport with your prospectsas well! Take a personal risk and add humor when you are on the telephone with your prospect. If your prospect is acting resistant or if they’re stressed out humor can act as a perfect escape for your prospect. One minute they’re having a bad day your light humor can give them a reason to have a FANTASTIC DAY! One line that seems to lighten the mood is when a prospect is about to hang up on you. I then reply, "(FIRST NAME OF PROSPECT), Are you going to hang up on me?" I have found this to lighten the tension of the call.
3. REMEMBER THAT LIFE IS 10% WHAT HAPPENS TO YOU AND 90% OF HOW YOU REACT TO IT.
Read this quote fromCharles Swindoll, American author, he writes about the importance of your attitude and how you use it to react to life as a whole.
"The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness, or skill. It will make or break a company ... a church ... a home. The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude ... I am convinced that life is 10% what happens to me, and 90% how I react to it. And so it is with you ...we are in charge ofourAttitudes."
4. WHEN YOU HEAR MEAN RESPONSES EXCHANGE YOUR STORIES WITH FELLOW CO-WORKERS.
When you experience mean responses from your prospects it’s healthy to get these internal frustrations out of your system. You will find that when you exchange stories with fellow co-workers it can be very self-satisfying and can even be cathartic. If you know that you are not alone in dealing with mean prospects then it makescold calling less frustratingand easier to manage.
Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved.
Behind The Scenes With Mr. Cold Call™
Mr. Cold Call™ is aworldwide sensationand claims to have made over 80,000 cold calls to date. He has been quoted by numerous national publications such as Selling Power Magazine, Investor's Business Daily, Successful Fund Raising and Advantage Magazine. He has written over 65 articles on cold calling, developed a sales ratio calculator that automatically calculates your daily, weekly, monthly and yearly sales ratios, offers a custom sales script service called "The Script Responder" and finally, is the author of four best-selling ebooks with FREE email support and these titles include: