Selling Chocolate Is Not As Sweet As You Think It Might Be!
written by Pop Icon Mr. Cold Call™
At the onset of my sales career I had an interview that I will never forget. The interviewer said, “I’d like to try something with you that I ask of everyone.” There was a long silence and I responded with the following: “Let’s do it!” He got up and grabbed what looked to be an empty box of chocolates. He turned around and blurted out, “I’m at my house waiting by the door so sell it to me!” I froze and didn’t know what to do. My mind was racing with thoughts of what to do, what to say, how to say it, but nothing came out? I pulled a goose egg! I didn’t know what to say. I apologized and he told me that no one ever responded that way.
Of course, his response didn’t exactly make me feel like I was in the zone. Thinking back, I’m actually glad that happened to me because it makes me focus on questions, solution-based selling and on the importance of taking action. Everyone fails in life, but it’s only failure if you don’t act and learn from your mistakes. Here are a few thoughts as to what went wrong:
How would I have responded to this interviewer today? That’s easy. Let’s try it again. The interviewer said, “I’d like to try something with you that I ask of everyone.” I responded with a nod of the head and a glowing sense of enthusiasm. He got up and grabbed what looked to be an empty box of chocolates. He turned around and blurted out, “I’m at my house waiting by the door so sell it to me!” I then responded confidently: “Unfortunately, I don’t believe in door to door sales (at people’s homes), I’m a B2B (business to business) sales guy so this sounds like it’s not going to work. And the most magnetizing benefit here is that I just saved you $100! Thank you so much for your time. We shook hands and what a lesson I learned that day!
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The Scenes With Mr. Cold Call™
Mr. Cold Call™ is a worldwide sensation and
to have made over 80,000 cold calls to date. He has been quoted
by numerous national publications such as Selling Power Magazine,
Investor's Business Daily, Successful Fund Raising and Advantage
Magazine. He has written over 80 articles on cold calling,
developed a sales ratio calculator that
automatically calculates your daily, weekly, monthly and yearly sales
ratios, offers a custom sales script service called "The Script Responder" and
finally, is the author of four best-selling ebooks with FREE email
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