To make cold calling work for you requires that you understand how people buy. Let's take a look at what makes an advertising campaign successful. Great marketers in the advertising world understand that it takes multiple exposures to sell something. The idea of or concept of these "multiple exposures" is tied with what is called BRANDING.
Branding has been around since the early 1800s and can be traced back to companies that sold patented medicines and tobacco. Branding is about advertising your message over a period of time so that when people are in need of something (i.e. that something being your product or service) then the first person they think of is you and your company. In cold calling, you are essentially branding yourself and that's called "Personal Branding" and at the same time you are branding your product and/or service.
Today, tomorrow or a week from now when you pick up the telephone try to think like a great marketer Think about multiple exposures. Focus more on providing information and innovative solutions and not about pushing a product or service. Think long-term and have a deep understanding that more people will buy from you if you keep following up with them. Of course, it could happen where you call someone once and they buy from you, but that is often rare. Your best sales will come over a period of time such as weeks, months or even years!
When we speak of exposures it doesn't need to be a telephone call with your prospect and an exposure could include one or more of the following:
An invitation to a networking event or social gathering
Include your prospect on your next direct mail campaign
Include your prospect on your next email advertising campaign
A surprise visit to your prospect's office with a bagels and juice to be served to their entire office.
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The Scenes With Mr. Cold Call™
Mr. Cold Call™ is a worldwide sensation and
to have made over 80,000 cold calls to date. He has been quoted
by numerous national publications such as Selling Power Magazine,
Investor's Business Daily, Successful Fund Raising and Advantage
Magazine. He has written over 75 articles on cold calling,
developed a sales ratio calculator that
automatically calculates your daily, weekly, monthly and yearly sales
ratios, offers a custom sales script service called "The Script Responder" and
finally, is the author of four best-selling ebooks with FREE email
support and these titles include: