Cold Calling Gets Reinvented with The FUN Approach by Pop Icon Mr. Cold Call™
Cold calling is one of the most inexpensive ways to capture new business in comparison to other more expensive options such as advertising and paying for business leads. Those who embrace cold calling understand the long-term rewards and also understand that in order to become a successful cold calling machine you need to make the process of cold calling FUN.
When you conceptualize this idea of making cold calling FUN we are not by any means discounting the fact that you need to embrace a consultative approach to selling and we are also not endorsing the idea that you need to be a comedian during the sales process. When you embrace this cold calling approach we do suggest, however, that you find a happy medium between a consultative approach to selling and adding a sense of FUN into your cold calling and new business development efforts.
The idea of injecting a dose of FUN into the sales process can also mean that you incorporate sales strategies that allow you to think outside-of-the-box. A few of these ideas include, but not limited to, the following:
Call to action (i.e. to set an in-person and/or telephone appointment) creative sales openers
Asking the right engaging questions, but placing more focus on how you deliver your message (i.e. conveying a sense of enthusiasm and excitement). The idea here is really simple: "If you're not excited about what you sell then how can you expect to motivate your prospect."
Use catchy words and phrases to motivate your prospects
Use the power of suggestion and get your prospect to picture themself using your product and/or service
Practice the art of being contagious. Your positive attitude is contagious and your attitude has a strong affect on how people react to you
Leave innovative and short voice mail messages that result in higher callback ratios
When you embrace cold calling with this FUN approach you in turn present your product and/or service in a different light. The FUN approach has the unique ability to alter perceptions and how you see the world. And as a result, these perceptions can affect the way in which your prospect interprets the world which in turn can affect their buying behaviors.
While the central theme here is making the process of cold calling fun, this approach, however, has a dual effect as well. The FUN approach acts as a catalyst to make you STAND OUT! The approach makes you memorable and more relevant. The approach will separate you from other competitors in your space. The time is now to incorporate the FUN approach into your sales day. This is your rubicon moment. Right here and right now. Use the FUN approach to inspire curiosity and to motivate your prospects to take immediate action. What are you waiting for?
Copyright 2014 Mr. Cold Call, Inc. - All rights reserved.
Behind The Scenes With Mr. Cold Call™
Mr. Cold Call™ is aworldwide sensationand claims to have made over 80,000 cold calls to date. He has been quoted by numerous national publications such as Selling Power Magazine, Investor's Business Daily, Successful Fund Raising and Advantage Magazine. He has written over 65 articles on cold calling, developed a sales ratio calculator that automatically calculates your daily, weekly, monthly and yearly sales ratios, offers a custom sales script service called "The Script Responder" and finally, is the author of four best-selling ebooks with FREE email support and these titles include: